Social Media Marketing

Does social media really work for B2B?
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There is no doubt that social media is a fantastic channel for influencing a consumer audience, but in the B2B sector there is still scepticism about its effectiveness even though many industry reports show that it’s extremely successful.
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Toy Robot with Fixing Tools and Metrics for Tracking Social Media ROI
Tools and Metrics for Tracking Social Media ROI: How to Measure Your Success
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Tracking social media Return on Investment (ROI) is crucial for evaluating your marketing efforts, but what tools and metrics are available?
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Five business benefits of Halloween marketing
Five business benefits of Halloween marketing as the haunting season offers an ideal opportunity to connect with your customers creatively.
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Why the marketing for The Barbie Movie has got everyone talking
This article discusses how a $150 million marketing campaign for the new Barbie movie has got everyone talking!
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How to use Instagram for business
We’re going to take a look at one of the most visual social media platforms, Instagram, so you can see if it’s right for your business.
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How to use YouTube for business
We’re going to take a look at the second most popular social media site YouTube and how to use it for your business.
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Instagram Stories Versus Reels
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A short guide to the differences between stories and reels and how to use them in your marketing mix.
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The benefits of video marketing
A few simple tips to get you started in video marketing, from what to say, how to share it and what benefit video will bring…
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Eight tips to increase Twitter engagement
Eight tips to increase Twitter engagement
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Eight tips to increase Twitter engagement We often find that clients feel they need to be on every social media platform because ‘everyone else is’. However, it’s important that you choose the right platform for your business and one(s) that...
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Why should my organisation be on social media?
The importance of having a business Facebook page vs a personal profile
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We look at the importance of having a business Facebook page vs a personal profile
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