Brandspace has vast web design experience
There are so many ways to reach your prospects and clients today, but your website is still the ‘showcase’ of your products or services and a 24/7 online shop front.
Consideration we give in the creation of a great website
Content and Planning consideration
The importance of planning
For an effective website, maximum effort is given in strategic thought to devise a website plan that defines the purpose of the website, timeline/budget, target audience, website content structure and features. This is the most crucial step and without getting this right upfront, anyone collaborating in creating a website would face a myriad of challenges, including unclear goals, disorganised content, inefficient design and a lack of user-focused functionality. So we get this right before any building and then commence with a blueprint, a plan that ensures that the resulting website aligns with the objectives, appeals to the intended audience and delivers the most effective, user-friendly experience.
High-quality, relevant, and regularly updated content is crucial. A great website provides valuable information, educates, entertains, or solves problems for its target audience. This includes well-written articles, captivating visuals, videos, and interactive elements that keep visitors engaged.
We must know the brand first and how that should be represented digitally. The website should align with the brand’s identity, utilising consistent colours, fonts, and messaging. This consistency reinforces brand recognition and trust.
A great website prioritises user experience above all else. It has an intuitive navigation structure, responsive design for various devices, and fast loading times. Users should find it easy to locate information, products, or services they seek. Clear and aesthetically pleasing visuals, coupled with well-organised content, enhance the overall user experience.
Clear Call-to-Actions (CTAs)
A great website guides visitors toward specific actions, whether it’s making a purchase, subscribing to a newsletter, or contacting the business. CTAs should be strategically placed and designed to encourage user engagement.
In an increasingly mobile world, a great website is mobile-friendly, ensuring seamless functionality and aesthetics across smartphones and tablets. Responsive design is not just a recommendation but a necessity.
Integration with social media platforms allows for easy sharing of content and helps expand the website’s reach and SEO. It’s also a means to foster community engagement.
Speed and Performance
Slow-loading websites can drive visitors away. A great website optimises performance through efficient coding, image compression, and minimal use of external scripts to ensure quick page loading times.
Accessibility features, such as alt text for images and proper heading structures, make the website usable for all, including people with disabilities. Compliance with web accessibility standards (e.g., WCAG) is a hallmark of a great website.
Trust is paramount on the internet. A great website ensures user data is secure, deploys SSL certificates, and regularly updates software to guard against vulnerabilities and hacking attempts.
Regular maintenance is crucial for websites to ensure they continue to function smoothly and effectively. Just like any other complex system, websites are susceptible to various issues over time, including outdated code and plugins, broken links, security vulnerabilities, and performance degradation. Brandspace provides maintenance packages to keep websites stable and secure, as proactive action is far, far preferable to fixing a website full of accumulated problems.
As a business or organisation grows, the website should be able to scale and accommodate increased traffic, content, and features without major overhauls.
Ongoing Search Engine Optimisation
Search engines regularly update their algorithms, and user behaviours and preferences evolve. Without ongoing SEO, a website risks losing its ranking in search results and falling behind competitors who invest in continuous optimisation. With ongoing SEO the specific activities and frequency may vary depending on your website’s goals, industry, and competition, but Brandspace has what we feel are the very best in this special field. Read more…
Let’s meet up – the first hour is free!
It starts with an introductory meeting – the first hour is free so you have nothing to lose by having a chat. You can just ask for some one-off advice, or you can engage our services on an hourly rate, project fee or retainer basis – we are totally flexible to your needs. Get in touch by phone or email, or complete the enquiry form.