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What is PR?
12 September 2022|Marketing Strategy, Public Relations
What is PR? Have you ever told your family, friends, or colleagues that you’ve received exceptional service from a business and that you would highly recommend them? Or have you had a terrible customer service experience and made sure everybody...
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Six benefits of using print in your marketing mix
05 July 2022|Graphic Design, Marketing Strategy, Print Design
Six benefits of using print in your marketing mix The digital world is constantly evolving with new technology becoming bigger and better at an extremely fast pace with digital strategies now at the core of the business marketing plan. But,...
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Podcast – Rachel is a guest on Squaring the Circle
05 July 2022|Marketing Strategy
Podcast - Rachel is a guest on Squaring the Circle Marketing isn't sales Rachel joins Ben Bowles as his guest on Squaring the Circle podcast. They have a great chat about: How marketing can change behaviour The key difference between...
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Instagram Stories Versus Reels
08 June 2022|Social Media Marketing
Instagram Stories Versus Reels What are Instagram reels? Reels are thirty-second videos that appear in your main news feed. You can edit these videos as well as speed them up, slow them down, add special effects and overlay music. Reels...
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Seven content ideas for your newsletter
12 May 2022|Marketing Strategy
Seven content ideas for your newsletter Newsletters are a great way to connect directly with your target audience via their inbox and at any stage of their journey with you. This type of e-marketing builds relationships and trust with both...
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Six marketing tips for your business
26 April 2022|Marketing Strategy
Six marketing tips for your business Hundreds of books have been written in-depth about marketing but to define it briefly: Marketing identifies, anticipates, and satisfies the customer’s needs and does so through the 7ps of the marketing mix – product,...
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The importance of branding your business
01 March 2022|Brand Identity, Marketing Strategy
The importance of branding your business What is branding? It’s not just a logo let’s bust that myth straight away! Brand identity includes graphics, photos, style, colours, messaging and a ‘feel’ that runs through everything within your organisation. Whether it’s...
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The benefits of video marketing
01 February 2022|Marketing Strategy, Motion Graphics, Social Media Marketing
The benefits of video marketing Video is such a great way to inject your personality into your brand.  It shows the real you, the way you talk, smile, and explain things. People buy from those they trust, and a video...
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Seven reasons why networking should be in your marketing plan
07 January 2022|Marketing Strategy
Seven reasons why networking should be in your marketing plan Your marketing plan is likely to have a range of marketing tools and each one will depend very much on the nature of your business and the audience you are...
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brandspace - insight blog - case studies
How case studies will benefit your business
01 September 2021|Marketing Strategy, Web Design
How case studies will benefit your business Testimonials and word of mouth are wonderful to have in your marketing toolbox, but you should never underestimate the value of a detailed case study. What is a case study? A case study...
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