Brandspace insights

Seven content ideas for your newsletter
Seven content ideas for your newsletter Newsletters are a great way to connect directly with your target audience via their inbox and at any stage of their journey with you. This type of e-marketing builds relationships and trust with both your current and potential clients and will keep you at...
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Six marketing tips for your business
Six marketing tips for your business Hundreds of books have been written in-depth about marketing but to define it briefly: Marketing identifies, anticipates, and satisfies the customer’s needs and does so through the 7ps of the marketing mix – product, place, price, promotion, people, processes, and physical evidence. For example,...
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The importance of branding your business
The importance of branding your business What is branding? It’s not just a logo let’s bust that myth straight away! Brand identity includes graphics, photos, style, colours, messaging and a ‘feel’ that runs through everything within your organisation. Whether it’s your website, printed promotion, social media, signage or packaging –...
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The benefits of video marketing
The benefits of video marketing Video is such a great way to inject your personality into your brand.  It shows the real you, the way you talk, smile, and explain things. People buy from those they trust, and a video will help establish these traits enabling you to connect with...
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Seven reasons why networking should be in your marketing plan
Seven reasons why networking should be in your marketing plan Your marketing plan is likely to have a range of marketing tools and each one will depend very much on the nature of your business and the audience you are trying to reach. However, one tool that we think you...
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How case studies will benefit your business
How case studies will benefit your business Testimonials and word of mouth are wonderful to have in your marketing toolbox, but you should never underestimate the value of a detailed case study. What is a case study? A case study goes further than a testimonial by explaining in depth how...
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Eight tips to increase Twitter engagement
Eight tips to increase Twitter engagement
Eight tips to increase Twitter engagement We often find that clients feel they need to be on every social media platform because ‘everyone else is’. However, it’s important that you choose the right platform for your business and one(s) that will reach your ideal client/customer. This is why it’s good...
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Six advantages of listing your company on Google Business
Six advantages of listing your company on Google Business Today Google is the go-to search engine for literally everything, but did you know there is also a free local business listing service called Google Business Profile? The listing serves as a great marketing tool to help prospective clients find you...
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Why should my organisation be on social media?
The importance of having a business Facebook page vs a personal profile
The importance of having a business Facebook page vs a personal profile One of the questions that crops up the most from our clients is ‘why do I need a business Facebook page, can I not just use a personal one and what’s the difference?’ so, in this blog, we...
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