Brandspace insights

Six benefits of using print in your marketing mix
Six benefits of using print in your marketing mix The digital world is constantly evolving with new technology becoming bigger and better at an extremely fast pace with digital strategies now at the core of the business marketing plan. But, what about print marketing? This type of marketing has been...
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Podcast – Rachel is a guest on Squaring the Circle
Podcast - Rachel is a guest on Squaring the Circle Marketing isn't sales Rachel joins Ben Bowles as his guest on Squaring the Circle podcast. They have a great chat about: How marketing can change behaviour The key difference between marketing and sales The key differences between being employed and...
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Instagram Stories Versus Reels
Instagram Stories Versus Reels What are Instagram reels? Reels are thirty-second videos that appear in your main news feed. You can edit these videos as well as speed them up, slow them down, add special effects and overlay music. Reels can be used on both public and private accounts, but...
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Seven content ideas for your newsletter
Seven content ideas for your newsletter Newsletters are a great way to connect directly with your target audience via their inbox and at any stage of their journey with you. This type of e-marketing builds relationships and trust with both your current and potential clients and will keep you at...
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Six marketing tips for your business
Six marketing tips for your business Hundreds of books have been written in-depth about marketing but to define it briefly: Marketing identifies, anticipates, and satisfies the customer’s needs and does so through the 7ps of the marketing mix – product, place, price, promotion, people, processes, and physical evidence. For example,...
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The importance of branding your business
The importance of branding your business What is branding? It’s not just a logo let’s bust that myth straight away! Brand identity includes graphics, photos, style, colours, messaging and a ‘feel’ that runs through everything within your organisation. Whether it’s your website, printed promotion, social media, signage or packaging –...
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The benefits of video marketing
The benefits of video marketing Video is such a great way to inject your personality into your brand.  It shows the real you, the way you talk, smile, and explain things. People buy from those they trust, and a video will help establish these traits enabling you to connect with...
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Seven reasons why networking should be in your marketing plan
Seven reasons why networking should be in your marketing plan Your marketing plan is likely to have a range of marketing tools and each one will depend very much on the nature of your business and the audience you are trying to reach. However, one tool that we think you...
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How case studies will benefit your business
How case studies will benefit your business Testimonials and word of mouth are wonderful to have in your marketing toolbox, but you should never underestimate the value of a detailed case study. What is a case study? A case study goes further than a testimonial by explaining in depth how...
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