9 Christmas marketing tips

9 Christmas marketing tips to boost your sales this year

It’s that time of year again!

As Christmas approaches people urgently shop to try and find the right present for their loved one and enough food to feed an army! This year will of course be a little bit different due to COVID, but no matter what type of business you run you can still take advantage of this holiday to help boost your sales.

A study from RCS UK shows that 38% of people start their Christmas shopping before November and this jumps to 68% before the 1st December so it’s never too early to start your Christmas marketing campaign.

Despite the pandemic, Marketing Week states that 87% of people will still be shopping as usual for Christmas and 57% plan to purchase during key events such as Black Friday. 42% of shoppers are still set to spend the same as last year (2019), with 27% looking to increase their spend on their immediate family.

To help you plan ahead we have listed some of our tips for creating your Christmas marketing campaign:

1. Target the right people

Remember that even though it’s Christmas you still need to make sure you’re targeting the people most likely to buy from you, so think about where they will see your Christmas campaign message – Facebook, Twitter, LinkedIn, newspapers, radio etc.

2. Think convenience

At Christmas time everyone is extremely busy so convenience is a must. Think about how your product or service can save people time during this busy period. Could you promote how easy it is to buy from your online shop and have items delivered to the door? Does your product or service still bring people together this year despite being apart?

3. Use the same Christmas branding

Make your branding ‘Christmassy’ and use this consistently across your campaign including your social media cover pictures and email marketing promotion for example. Christmas is the time of year when you can introduce a bit of fun and creativity into your marketing. If this is an area you need help with, we offer this as a service.

4. Say thank you

Could you give your customers something as a Christmas gift to thank them for their loyalty and custom over the year? Perhaps a discount voucher or a product to try for free?

5. Remind customers of important dates

Remind customers that they only have a certain number of days to buy, i.e. ‘3 days left to buy to guarantee Christmas delivery.’

6. Reduce stress for your customers

Can you offer a product or service that can help reduce stress over the Christmas period? Here are a few ideas:
~ offer a Christmas card writing service
~ if you’re a cleaner you could promote that you’ll get houses spic and span for all those visiting relatives
~ a gardener could offer to help set up a beautiful Christmas display in the front garden.
There are lots of ideas depending on the nature of your business.

7. Late night shopping

If you own a shop you can tie in with the late-night shopping events that often happen at this time of year. Offer a gift-wrapping service or a special Christmas discount.

8. Promote offers

Don’t forget to promote your Christmas offers across your social media platforms, in a blog and to those who have subscribed to your email list.

9. Look after YOU!

It’s so important to look after yourself and take time out during this busy period, especially after this year! So, our last Christmas marketing tip is to make sure you automate your tasks where you can over the holiday period and take time out for you.  Schedule your social media and email marketing for example so you can go and have a wonderful relaxing time with your family.

Rachel Wall Marketing

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