New website design and brochures for national building services contractor
Typical of many companies, before coming to us, Watkins had not developed a brand far beyond simply placing a logo upon some disparate marketing.
After 50+ years of growing steadily from a family plumbing business to a multi-disciplined building services specialist and now to a £40+ million company, employing hundreds of staff, Watkins knew it was a good time to invest in creating brand that better befits an organisation of their reputation. A brand supported by a new website design and company brochures that would reinforce the existing business and provide a platform to win more multi-million contracts.
Existing brand equity and a recognised name are things to be strongly considered, in order to maintain continuity.
With an existing brand equity and a recognised name, there are things which were required to remain in order to maintain continuity when evolving the brand. We interrogated visually, what was the essence of the current brand that could be taken forward to the new?
In this instance, colour was a factor. Red is the prominent accent colour and currently used in all Watkins’ communications. In addition, the onsite workers were well recognised by their red safety helmets.