Jewellery shop brand and ecommerce website

Branding  +  E-commerce Website

The challenge

A Kent based jewellers needed a new and prestigious brand and ecommerce website to better support their well-founded reputation for unique jewellery, friendly expertise and their quality of service.

Even though they have a wonderful shop in Kent’s famous seaside town of Whitstable. They also required a cost-effective website with online shop to further their reach.

A website and online store is a golden opportunity considering that jewellery is easy to browse and ship. Small businesses are well placed to take brand advantage online by combining a website that integrates social media. In Reppin & Jones’ case – Pinterest, Instagram, Twitter, Facebook and blogging – all served to offer a personal, passionate and advisory service beyond corporate facade.

There are a few unique considerations when creating a brand for a jewellers that may carry a range spanning from classic to contemporary; the bespoke, on-site crafted pieces to the ubiquitous stocked brands; from the exclusive to the affordable.

Buying jewellery is about feeling and experience. Walking inside under the reputed name in quality serif type, it begins. Then with the Reppin & Jones logo alchemically refined to a stylish marque which can be hallmarked, printed on a box and bag – the chosen piece is presented and carried away with the shared love and worth it deserves.

The complexity of this website lay in the sheer number of products that needed to be well categorised and easily updatable by the staff in the shop. We succeeded in every way and so did they.