Tofka product promotion shakes up a storm in the highly competitive drinks market
Branding + Event Graphics + Product Promotion
The Tofka brand was built on its sensation as a premium smooth toffee vodka. The bottle also contained gold flakes and at point of sale these are lit from a base and swirled around to create a theatrical masterpiece; A drink that not only seduces the taste buds it also stimulates the eye of its consumer.
With this in mind we built a campaign of intrigue, with its story and powerful imagery to use in advertising and event promotion on the theme of ‘SHAKE UP A STORM’ – a nod to the alpine roots and party atmosphere the drink evokes.
We had great fun working on this genuinely fascinating product promotion targeting a very specific audience in a hugely competitive market. Creative impact was paramount!