![Port of Dover Vessel Traffic Port of Dover Vessel Traffic](https://brandspacemedia.co.uk/wp-content/uploads/2020/03/Port-of-dover-vessel-traffic-montage-2400x600-1.jpg)
New brand and ongoing marketing for the Port of Dover
Branding + Annual Report & Accounts + Advertising + Event Graphics + Campaigns
The story
Since the Brandspace team was appointed some years ago to create a new brand for the Port of Dover, we’ve very proudly supported them with ongoing brand communications and marketing.
As Europe’s busiest ferry port and the a vital international gateway for the movement of passengers and trade, we honour the proud reputation and rich maritime history of the Port, whilst fostering a brand that aligns with their successes, growth, regeneration plans and vision – ‘To be the best Port in the world for the benefit of its customers and community’.
- The Port of Dover
- Port, Martime and Transport
- Brand, Print, Report & Accounts, Advertising, Event Graphics, Campaigns
- portofdover.com
Unified under one flag
The brand needed to change, but rather than a radical change, we took an evolutionary approach – a brand built around the the existing flag that has flown over the Port for over 400 years. (The Cinque Ports coat of arms)
![Port of Dover Brand Guidelines - closed copy](https://brandspacemedia.co.uk/wp-content/uploads/2020/03/Port-of-Dover-Brand-Guidelines-closed-copy-1400x800-1.jpg)
![Port of Dover Brand Guidelines - Vehicle Livery Port of Dover Brand Guidelines - Vehicle Livery](https://brandspacemedia.co.uk/wp-content/uploads/2020/03/Port-of-Dover-Brand-Guidelines-Vehicle-Livery-1400x1400-1.jpg)
![Port of Dover Brand Logo Port of Dover Brand Logo](https://brandspacemedia.co.uk/wp-content/uploads/2020/03/Port-of-Dover-Brand-Logo-1400x14000-1.jpg)
![Port of Dover Brand Guidelines - Business Streams Port of Dover Brand Guidelines - Business Streams](https://brandspacemedia.co.uk/wp-content/uploads/2020/03/Port-of-Dover-Brand-Guidelines-Business-Streams-1400x1400-1.jpg)
![Port of Dover Brand Guidelines - Grid Structure Port of Dover Brand Guidelines - Grid Structure](https://brandspacemedia.co.uk/wp-content/uploads/2020/03/Port-of-Dover-Brand-Guidelines-Grid-Structure-1400x800-1.jpg)
Our team also recognised the need to unify the business streams under one cohesive identity – so whereas before, they had disparate individual logos, we employed a colour and tabbing system.
Brand Implementation
With a powerful new identity created and cemented in the guidelines, the Brandspace team has worked closely with the marketing team at the Port of Dover over subsequent years to implement a consistent application and creative expression of the new brand to all the Port’s communications and media. For example creating the following:
- Annual and corporate, social responsibility reports
- Cruise brochures
- Exhibition graphics
- Advertising for press, magazine and poster
- Campaigns (Internal, political and community)