New brand and ongoing marketing for the Port of Dover
Branding + Annual Report & Accounts + Advertising + Event Graphics + Campaigns
Unified under one flag
The brand needed to change, but rather than a radical change, we took an evolutionary approach – a brand built around the the existing flag that has flown over the Port for over 400 years. (The Cinque Ports coat of arms)
Our team also recognised the need to unify the business streams under one cohesive identity – so whereas before, they had disparate individual logos, we employed a colour and tabbing system.
With a powerful new identity created and cemented in the guidelines, the Brandspace team has worked closely with the marketing team at the Port of Dover over subsequent years to implement a consistent application and creative expression of the new brand to all the Port’s communications and media. For example creating the following: