Port of Dover Vessel Traffic

New brand and ongoing marketing for the Port of Dover

Branding   +   Annual Report & Accounts  +   Advertising   +   Event Graphics  +  Campaigns

The story

Since the Brandspace team was appointed some years ago to create a new brand for the Port of Dover, we’ve very proudly supported them with ongoing brand communications and marketing.

As Europe’s busiest ferry port and the a vital international gateway for the movement of passengers and trade, we honour the proud reputation and rich maritime history of the Port, whilst fostering a brand that aligns with their successes, growth, regeneration plans and vision – ‘To be the best Port in the world for the benefit of its customers and community’.

  • The Port of Dover
  • Port, Martime and Transport
  • Brand, Print, Report & Accounts, Advertising, Event Graphics, Campaigns
  • doverport.co.uk

Unified under one flag

The brand needed to change, but rather than a radical change, we took an evolutionary approach – a brand built around the the existing flag that has flown over the Port for over 400 years. (The Cinque Ports coat of arms)

Port of Dover Brand Guidelines - Vehicle Livery
Port of Dover Brand Logo
Port of Dover Brand Guidelines - Business Streams
Port of Dover Brand Guidelines - Grid Structure

Our team also recognised the need to unify the business streams under one cohesive identity – so whereas before, they had disparate individual logos, we employed a colour and tabbing system.

Brand Implementation

With a powerful new identity created and cemented in the guidelines, the Brandspace team has worked closely with the marketing team at the Port of Dover over subsequent years to implement a consistent application and creative expression of the new brand to all the Port’s communications and media. For example creating the following:

  • Annual and corporate, social responsibility reports
  • Cruise brochures
  • Exhibition graphics
  • Advertising for press, magazine and poster
  • Campaigns (Internal, political and community)