Managing your reputation

Have you ever told your family, friends or colleagues that you’ve received exceptional service from a particular business and that you would highly recommend them? Or have you had a terrible customer service experience and made sure everybody knows about it, encouraging people to never use that service in the future?

Such instances are based on your experience and perception of that particular company and whether your business is large or small your reputation is key to your success and ultimately your company’s longevity.

Whenever you come into contact with a client, stakeholder, supplier, journalist, they will form an opinion of your business and this perception will impact on their decision to work with you, support you or recommend you.

If your company is perceived as reputable this is a huge advantage which will make you stand out against your competitors.

If you can implement effective public relations in your business, it will enhance your reputation by helping you to build strong relationships with your key stakeholders.

“Public relations is about reputation – the result of what you do, what you say and what others say about you.

Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics. Public relations tools can include brochures, social media, internal and external newsletters, your website to showcase your company, press interviews and press releases to promote a product, person, event or company.”

Chartered Institute of Public Relations

Using PR can deliver your brand message through several mediums including newspapers (both on and offline), industry articles, blogs, radio and TV interviews and key speaking at industry and networking events. Social media tends to fall in the PR category until it becomes paid for when it then falls over to the marketing side. Public relations will help you as an individual, business or even charity to build your brand reputation both on and offline.

PR is seen often seen by the public as a credible way to build your business reputation as your key messages are delivered to your ideal target audience through a third party – often the media – and the coverage you receive is earned rather than paid for.

“If I were down to my last dollar, I would spend it on public relations.”

Bill Gates

How we can help

We believe that every company big or small has a story to tell whether it be a new service, product or event and through PR we can help you shout about this!  We offer a full PR service, please contact us to see how we can help your business.

Let’s meet up – the first hour is free!

It starts with an introductory meeting – the first hour is free so you have nothing to lose by having a chat. You can just ask for some one-off advice, or you can engage our services on an hourly rate, project fee or retainer basis – we are totally flexible to your needs. Get in touch by phone or email, or complete the enquiry form.

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01227 478605