2021 Annual Report & Accounts for the Family Building Society
For many years running we’ve been proudly creating the Annual Report and Accounts for the Family Building Society. As the name might suggest, this is a company that takes a very personal approach to lending, helping families work together, across generations.
Treating customers as individuals with unique circumstances gives FBS a unique position in the marketplace so it's important that their brand distinguishes them from other financial services providers who can only serve within a limited purview.
A good-looking, well-defined brand style.
The Family Building Society have a good-looking, well defined brand style. The brand is a super vehicle that in its daily commute demonstrates its value, efficiency and dependability. Our designers have been working with FBS for some years and are so comfortable in our instinctual handling of the brand, with its rules and power, there’s a confidence to ‘go for it’ when Annual Report time comes around – to take it to the track and see what else it’s capable of.
The Family Building Society difference has to be conveyed in a report design that embodies a personal and family touch, but people are fantasticly broad in their diversity. So that’s one absolute…
Another is to choose photographs that resonate because they’ve captured a very human moment, those expressions of great character and feeling.
Then it’s important to present well chosen images with a unique FBS expression. For this we edit, style and colour them using a palette of FBS brand colours.
Those details are important
At Brandspace we are typographers. It’s an art and it’s beautiful. There is power and nuance in the rules of great typography – to consider always things like the strong visual hierarchy, the elegance in a well designed table and to finish by making sure all the the widows and orphans are taken care of. You’ll read our reports with ease and not even know how that magic is done. We’re always happy to talk about the rules and artistry of great report typography.