
An opportunity in artificial intelligent automation – a website created by humans
Branding + Website Design + Print
Affinity Initiative
By combining cutting-edge technologies like Robotic Process Automation (RPA), Artificial Intelligence (AI), Machine Learning (ML), and Process Mining, Affinity Initiative design solutions that augment human capability—not just replace tasks. By bringing together best of breed technologies and experts in the field of automation, Affinity reach far beyond traditional automation into the future. For organisations they work with this means simply – smarter operations, faster outcomes, and a future-ready enterprise.

- Affinity Initiative
- Artificial Intelligence
- affinityinitiative.com/


Brand and Website Design
The Affinity Initiative works at the forefront of emerging, complex technologies, engaging audiences across a wide range of expertise—from clients in sectors like insurance and retail to expert partners and leaders within the AI industry. Brandspace was commissioned to develop a brand and website that effectively communicates how Affinity Initiative brings together best-in-class technology and top talent. View the website.
Planning the website
As with every website, planning is the most crucial step. At this stage Brandspace are seeking a lot of information as to what the business is about. Maximum effort is given in strategic thought to devise a website plan that defines the purpose of the website, timeline/budget, target audience, website content structure and features. Read more here on the importance of planning
Everything starts with the brand
Brandspace created the brand first.
We wouldn’t embark on building a website without ensuring, or in this case, creating a strong brand. Brand defines the look, voice, and messages that the website will communicate. Simply without a compelling brand foundation, any website would feel disjointed, unprofessional, or forgettable—completely undermining its ability to impress and drive engagement with an audience.
Brand Imagery
Themes and ideas explored.
A huge benefit of having professional designers create a website, is their ability to create powerful, branded imagery and this can visually set you apart from the crowd of generic and stock. We always impress that tailored visuals not only enhance recognition but also convey a feeling professionalism, trust, and the unique personality of your brand.
The website build
Bringing it all together.
We built the website in WordPress – flexible, scalable, and easy to use for the client should they wish to update the news themselves.
We host the site (with all our others) on the most advanced, reliable and secure hosting there is (outside of say, the Pentagon). Periodically, websites need maintenance to plugins and code to keep them secure and running smoothly – Affinity Initiative are on one of our web maintenance packages.
My experience of engaging with Paul and the Brandspace team has been brilliant. The expertise, guidance and patience provided by Paul is nothing short of exceptional filling you with confidence on the journey that you take with them. The results and customers Paul and the Brandspace team have speak for themselves but I would highly recommend engaging with them if you value a strong brand experience and you want to put your best foot forward into the market.
– Mike Laurenson, Chief Executive Officer