Email Marketing Campaigns
One of the oldest but still extremely effective communication tools is email. Email marketing helps you connect directly with your target audience, building trust and establishing relationships. It also keeps you at the forefront of the recipient’s mind should they need your service or product.
Hubspot highlights the following marketing 2020 email statistics which shows how effective it can be if you get it right:
- There are 3.9 billion daily email users
- 46% of all email opens are on a mobile
- 73% of millennials prefer communications from businesses to come via email
- 80% of business professionals believe that email marketing increases customer retention
- 59% of respondents say marketing emails influence their purchase decisions
- The most opened emails relate to hobbies, with an open rate of 27.35%
Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster than in social media
Email marketing benefits include:
- Easy to share from your own collated list – send one email to multiple recipients
- Reach any audience, local or global
- Excellent return on investment
- Connects with those who are already interested in your brand
- Delivers your own targeted message
- Can immediately reach an inbox and promote sales and offers
- Low cost
- Drives revenue
- Is easy to measure (software reports statistics per campaign)
How we can help
Our team can help you start your email marketing from scratch or build on your existing use.
We will set up a new account (we recommend using MailChimp but are happy to work with other software), build your list, create a branded template, write your content, send the campaigns and deliver monthly campaign reports, leaving you free to concentrate on your day job!
Let’s meet up
It starts with an introductory meeting – You can just ask for some one-off advice, or you can engage our services on an hourly rate, project fee or retainer basis – we are totally flexible to your needs. Get in touch by phone or email, or complete the enquiry form.
