A brand identity commanding recognition and earning respect
VJ Technology supplies fasteners, tools, fixings, systems and associated products to the UK’s construction and civil engineering industries. Their product range is comprehensive and vast, with over 15,000 products in stock.
The marketing team at VJT tasked the Brandspace team with overhauling the existing VJT brand which had become tired, old and inconsistent, and replace it with a brand identity that would stand out, commanding recognition and earning respect.
Brandspace is responsible for creating a powerful and robust brand that enabled VJ Technology to be champions in the construction industry.
A secret to success is consistency. “Watch every detail that affects the accuracy of your work”
– Arthur C Nielsen
A logo evolution, a brand revolution!
The underlying grid structure for the VJT brand is based on the various angles that occur in the VJT logotype. Supporting graphics and layout utilise this approach to help enhance the overall brand.